"Obscured Perspectives" explores the interplay between Bucharest's diverse architectural landscape and the overwhelming presence of consumer culture. This series documents how buildings, many rooted in communist-era architecture's stark, utilitarian aesthetic, are now cloaked by oversized advertisements promoting luxury, beauty, and unattainable ideals. Alongside these, other urban structures also fall victim to this visual invasion, highlighting how the logic of consumerism spares no space in its quest for dominance.
By juxtaposing the rigid, functional designs of communist blocks with the glossy, aspirational imagery of capitalism, the series reveals a profound ideological and aesthetic contradiction. The ads not only obscure the physicality of these buildings but also rewrite their histories, erasing the collective memories they once embodied. Yet, this transformation isn’t limited to any one architectural style, underscoring the universal reach of consumer culture in rebranding urban spaces into instruments of spectacle and profit.
The project invites viewers to question how the dominance of such imagery shapes their perception of the city. By documenting these moments of concealment and transformation, the project critiques the pervasive influence of capitalism on the visual and cultural identity of Bucharest.
